Analyse the homepage for 2 E-commerce websites: including comparisons and features improvement.

Hello everyone! In this blog you will find a comparison and analyse of the features of the home pages of the sites Apple and Sumsung. 

(Apple, 2023)

(Samsung, 2023)

The first thing we notice is the almost identical menu on the first line of both pages, however Apple is focused on presenting its laptop and promoting it, while Samsung is focused on getting people to sign up.

(Apple, 2023)

(Samsung, 2023)

Apple's menu remained in the same place, while Samsung gives us access to another menu with categories of goods that we can buy there. It is also worth noting that Apple is again focused on promoting a specific product.

(Apple, 2023)

(Samsung, 2023)

The third page of the Apple remained unchanged, only the product changed. On the Samsung page, we already have a menu dedicated to phones and a presentation of one of them.

(Apple, 2023)

(Samsung, 2023)

On the last page of Apple we have a presentation of Apple TV and on the last page of Samsung we see an appeal explore #DOWHATYOUCANT.

Samsung has a larger product line and a different approach. It promotes himself as a lifestyle, as freedom and reaching new heights. Samsung invites you to become a member of their club and provides many opportunities to do so.

Apple specializes in a smaller sector of goods and it does not shout loudly about lifestyle. Everything on their website is designed as if the person who went there already wants to be a part of it and as if their task is only to advise good options.

References:

Apple, 2023. [online] Available at: <https://www.apple.com/uk/> [Accessed 21 January 2023]

Samsung, 2023. [online] Available at: <https://www.samsung.com/uk/> [Accessed 21 January 2023]