Essential features of an E-commerce website

 Hello! Today we will review essential features of an E-commerce website on the example of the site Amazon.

We will start our review from the home page. 

(Amazon, 2023)

On this example we can see some essential features:

• Clear logo
• Menu Home page
• Product category page
• Contact us page
• Tabs Sign up
• Login
• Search box
• Social links
• Cards
• Products
• Store finder (optional)
• Life chat support
• Accepted payments methods
• FAQ (Frequently Asked Questions)

If you are interested in any product and want to know more details, then after the home page you will go to the product page.

 The product page includes:

• Product images with details
• Add to cart
• Add to wish list button
• Similar product

(Amazon, 2023)

After decision that you want to buy the product you will go to the payment page. On the payment page you will need to enter the data about address of delivery, card details and confirm the payment.

The payment page includes:

• Check out the page
• Billing address
• Shipping address
• Review order
• Payment method
• Order page details

(Amazon, 2023)

Successful sale depends on these features, how UX designer decided to arrange the feutures and how UI desiner decided to make design. 

Reference:

Amazon, 2023. [online] Available at: <https://www.amazon.co.uk/stores/page/0CB6285C-EEF8-464B-8946-5D51925DF163>[Accessed 18 January 2023]