Website research: including type of E-commerce website you plan to develop, 5 similar websites, model and target market

In this blog, I will do researching, that is, I will look at sites similar to what I want to create.

I chose the website of a cosmetics and perfumery store. The type of my site is business to customer (B2C).

The target audience is women aged 20 to 50.

After looking at all the sites what I choosed for analysis, I noticed the same position on the sites of logos, search terms and create an account buttons.

(Feelunique, 2023)

(Spacenk, 2023)

Analysis of competitors' sites is a very important step before starting to create your own website. The analysis will help to understand the basic rules for the location of buttons and menus, what elements must be on the page, trends in design, and in general can give many new ideas.

After analyzing similar sites, I understood the basic rules that I will use when creating a sketch, which color range looks good on such a site and which design features are currently in trend.

In the references below I added sites what I used for analysis.

References:

Boots, 2023. [online] Available at: <https://www.boots.com/beauty/makeup> [Accessed 21 January 2023]

Cultbeaty, 2023. [online] Available at: <https://www.cultbeauty.co.uk/> [Accessed 21 January 2023]

Fellunique, 2023. [online] Available at: <https://www.feelunique.com/> [Accessed 21 January 2023]

Spacenk, 2023. [online] Available at: <https://www.spacenk.com/uk/home> [Accessed 21 January 2023]

Lookfantastic, 2023. [online] Available at: <https://www.lookfantastic.com/> [Accessed 21 January 2023]