Analyse and compare different examples of product Pages

 Hello! In this blog I will compare product Pages of Cultbeauty and Feelunique.

This analysis will also be useful for my website.

(Cult Beauty UK)

(Cult Beauty UK)

(Cult Beauty UK)

The structure of the beginning of the page in both cases is almost completely identical, except for small details and design, of course. We can see more differences in the product description section: the Cultbeauty answered 5 questions, which are who they are, product description, how to use, list of ingredients and product details. After these questions, we see what is bought together with this product most often.

(Feelunique)

(Feelunique)

(Feelunique)

Now let's take a look at the product page from the Feelunique. They have more pictures of the product and even a video on how to use it, and we also have a zoom here so we can get a better look at the product. Below we see the product description with features and benefits, how to use and ingredients list. At the end, we have a list of products that we may also like.

Both versions had details that I liked, for example, a zoom on the page from the Feelunique and a selection of questions with answers on the Cultbeauty. These pages are very similar and at the same time quite different and they are both beautiful. These were two good examples of product pages that I got a lot of interesting ideas and details from.

References: 

Cult Beauty UK. (n.d.). CeraVe Hydrating Cleanser 473ml. [online] Available at: https://www.cultbeauty.co.uk/cerave-hydrating-cleanser-473ml/11798699.html [Accessed 10 Feb. 2023].

Feelunique. (n.d.). CeraVe Hydrating Cleanser with Hyaluronic Acid for Normal to Dry 

Skin 236ml [online] Available at: <https://www.feelunique.com/p/CeraVe-Hydrating-Cleanser-236ml?q=cerave&q_typ=a&q_cat=product&q_dep=Skincare> [Accessed 10 February 2023]